Overview
Wine & Wassail Walk and Farm to Table Dinner are two popular events in Downtown San Marcos. Wine & Wassail Walk encourages participants to browse & do some holiday shopping downtown, while enjoying wine and wassail made by small businesses. Farm to Table Dinner is a beautiful outdoor dinner, in which all the food comes directly from local growers & farmer's markets, and drinks provided by local businesses. This year these two events took place right after each other, so it was important to create a promotional campaign that pushed both events together.
Branding
It was a little tricky finding a concept that utilized both events, without making one more prominent than the other. These two events are part of a series of events, Heart of the Holidays, that take place in the fall. The branding needed to tie these events together while maintaining a relation with the Heart of the Holidays series.
Poster
A melding of the food & drink concepts associated with these events is what we went forward with for the promotional design.
Print Campaign
Social Media
Event Photos
